Example records. Every figure below is seeded demo data, not a member's workspace — sign in to see your own.

JourneyNot ready
Match status
  1. Not ready
  2. Ready to match
  3. Live
22.25 points to the matching gate of 75. Fix the weakest dimension, then rescore.Rescore →

PitchScore™ · pass 3

Your latest score is below the matching gate.

At 52.75 you sit below the matching gate of 75; investors are not matched to you until your latest score clears it. Fix the weakest dimension below, then rescore. This pass moved +4.15 on pass 2, most on D8 Traction (+15).

Every iteration · PitchScore™ by pass

405060708090100Matching gate 75#1#252.75#3

Hover, tap or tab to a pass to see what moved.

Your position on The $100M Path™

Stages 1–5 are Verdict™; 6–8 are VALLARIS™
  1. SPARK
  2. START
  3. SELL
  4. SCALE
  5. STRUCTURE
  6. SYSTEMISE
  7. STREAMLINE
  8. SEGMENT
Stage 1 — SPARK · Idea to Action. ARR band Pre-revenue; typical round <$500K for 5–15% (Founder + Friends & Family). The constraint to clear: Validation — Do customers want this?

What moved

Change on pass 2 beside each score
D1 · Elevator Pitch50below gate
Different × Repeatable+4 since pass 2
D2 · Problem58below gate
Pain × Urgency × Frequency
D3 · Solution55below gate
Outcome × Edge
D4 · Demo40below gate
Speed × Feedback = PMF+11 since pass 2
D5 · Founder’s Mindset™54below gate
Next Stage > This Stage
D6 · Market52below gate
Beachhead > TAM
D7 · Business Model45below gate
Recurring > One-off+5 since pass 2
D8 · Traction38below gate
Product × Distribution = Growth+15 since pass 2
D9 · Moat44below gate
Compounds > Competes+6 since pass 2
D10 · Team66below gate
A-Players × Culture = Performance
D11 · Financials42below gate
LTV > 3× CAC+9 since pass 2
D12 · Cap Table70below gate
Clean > Complex

Fix priority for the next pass

Lowest dimension first — fix this, then rescore
#1D8 · Traction38fix this firstProduct × Distribution = Growth

The best-distributed product wins — build the channel before you need it, and fix the leak before you pour in spend (retention > acquisition). Value before the ask: warm outreach beats cold.

Who closes this gap: a demand-gen / lifecycle operator

Verdict Insight™ — Module 8from Closer Verdict Advise™ — done for youfrom Closer
#2D4 · Demo40Speed × Feedback = PMF

Ship, measure, improve, repeat. Fast learners beat perfect builders.

Verdict Insight™ — Module 4from Closer Verdict Advise™ — done for youfrom Closer
#3D11 · Financials42LTV > 3× CAC

Put LTV:CAC, CAC payback and gross margin in one view. Above 3:1 with payback under 12 months reads as a model that holds at scale; below it breaks.

Who closes this gap: a fractional CFO / unit-economics specialist

Verdict Insight™ — Module 11from Closer Verdict Advise™ — done for youfrom Closer
#4D9 · Moat44Compounds > Competes

A real moat widens as you grow — network effects, switching costs, proprietary data. An advantage that doesn't compound is a head start, not a moat.

Who closes this gap: an IP / competitive-strategy specialist

Verdict Insight™ — Module 9from Closer Verdict Advise™ — done for youfrom Closer
#5D7 · Business Model45Recurring > One-off

Systematise the revenue engine and push recurring up — 80%+ recurring scores far higher than the same revenue in one-off services. If you're the only one who can sell it, you are the business.

Who closes this gap: a RevOps / pricing specialist

Verdict Insight™ — Module 7from Closer Verdict Advise™ — done for youfrom Closer
#6D1 · Elevator Pitch50Different × Repeatable

Say the one thing only you do in one sentence, and show it in one picture, so a partner can retell it without you. A faster or cheaper version gets compared on price.

Who closes this gap: a positioning strategist

Verdict Insight™ — Module 1 · DIY fixincluded Verdict Advise™ — done for youfrom Closer
#7D6 · Market52Beachhead > TAM

Win a wedge you can dominate first, then expand. Build TAM bottom-up — segment × price × reachable count — never “1% of a big number.”

Who closes this gap: a market-sizing / GTM strategist

Verdict Insight™ — Module 6from Closer Verdict Advise™ — done for youfrom Closer
#8D5 · Founder’s Mindset™54Next Stage > This Stage

Pitch the company you’re about to become, not the one you run today.

Who closes this gap: an operating partner who has run the next stage

Verdict Insight™ — Module 5from Closer Verdict Advise™ — done for youfrom Closer
#9D3 · Solution55Outcome × Edge

State the before/after outcome in one sentence — then name the one reason this beats the alternative the customer uses today.

Who closes this gap: a product / PMF strategist

Verdict Insight™ — Module 3 · DIY fixincluded Verdict Advise™ — done for youfrom Closer
#10D2 · Problem58Pain × Urgency × Frequency

Quantify the pain — who exactly has it, how urgent, how often. A described problem is vibes; a sized one is investable.

Who closes this gap: a customer-research specialist

Verdict Insight™ — Module 2 · DIY fixincluded Verdict Advise™ — done for youfrom Closer
#11D10 · Team66A-Players × Culture = Performance

Hire people who raise the standard, not just cut your workload — domain evidence, not logos.

Who closes this gap: a talent / fractional exec

Verdict Insight™ — Module 10from Closer Verdict Advise™ — done for youfrom Closer
#12D12 · Cap Table70Clean > Complex

A lead must model their ownership in one pass — standard instruments, no dead equity, founder stake in your stage band. Complexity blocks term sheets.

Who closes this gap: a startup / venture lawyer

Verdict Insight™ — Module 12from Closer Verdict Advise™ — done for youfrom Closer
Passes
3
Every score you have run, on the chart above
Insight™ modules included
3/12
Modules 1–3 free · 4–12 from Closer
Matching gate
75
Flat at every Verdict™ stage — read on your latest pass